A trademark is a sign that differentiates the goods and services of one trader from those of others. Typically a A trademark is a sign that differentiates the goods and services of one trader from those of others. Typically a trademark can be words, indications, designs, letters, characters, numerals, figurative elements, colors, etc. A sign must be capable of being represented graphically for it to be registered as a trademark.
Registering your trademark means that you have the exclusive right to use the trademark about the goods and services for which the mark is registered. If other traders use it in Hong Kong, either for identical or similar goods/services without your consent, then they may be liable for infringement of your trademark and you may take legal action against them.
The registered trademarks are assets, which can be owned, while unregistered trademarks are not assets. As well, it is easier to protect your rights over a registered trademark.
Even if a trademark is not registered in the Hong Kong SAR, the trademark owner can bring an action in passing off, which is a common law civil action in the court against misrepresentation as to the source of the goods and/or services.
Choosing a trademark
Some trademarks cannot be registered, or are more difficult to register, such as: