Trademark symbol: Why, How & When to Use ™, ®, ©

Companies often apply the trademark symbol “™” and “®” to display the standing of their trademarks. However they are used incorrectly, at times, and trademark owners may not be conscious of the fact that misuse can have significant consequences. In some countries such as Chile, Mexico, Peru, Philippines, the marking is compulsory, and that in the absence of marking with the symbol “®” a trademark registration cannot be opposed against third parties. For the countries where their usage is not mandatory, companies should consider this as a warning that the [...]